What is the current price of AVA (Travala)?
The current price of AVA (Travala) is $0.4297 with a 24.96% change in the last 24 hours.
Supply and ATH/ATL data provided by CoinGecko
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Prices and notionals are USD-equivalent venue units, with USDC collateral. No currency conversion is applied. Notional = venue price × base-asset size. Contract specifications
Derivatives and mapped ecosystem data, with source timings and coverage.
AVA is the loyalty and payment token of Travala.com, an online travel agency that accepts cryptocurrency for hotels, flights, and activities. AVA is not a blockchain and has no consensus of its own. It is an ERC-20 token on Ethereum, issued by the AVA Foundation, whose purpose is to power a travel rewards program rather than to secure a network.
The token's job is concrete: holding and spending AVA moves a customer up through tiers of the AVA Smart Program, which changes the discount on a booking and the size of the reward paid back afterward. That makes AVA one of the few long-running crypto assets whose utility is redeemable against a real consumer product rather than against protocol fees.
Official sources:
The project began in 2017 under the name Concierge.io, a travel booking platform built on NEO. In 2018 it rebranded to Travala.com and swapped its CGE ticker for AVA at a one-to-one ratio. That history is why several data sources still file the asset under a legacy concierge-io identifier even though the brand has been Travala.com for years, and it is a useful thing to know when reconciling records across providers.
The token subsequently moved chains more than once, first to BNB Beacon Chain and BNB Smart Chain, and in 2020 the company announced a merger with TravelbyBit, a Binance-backed travel payments business.
The most important change for current holders came in 2023. The AVA Foundation announced AVA 2.0 in August of that year: every legacy version of the token, on BEP-2, BEP-20, and ERC-20, was to be consolidated one-to-one into a single new Ethereum ERC-20, with Travala.com supporting the swap for a fifteen month window and the Foundation handling stragglers afterward.
AVA settles on Ethereum, so its transaction security is Ethereum's. Its economics are defined by the AVA 2.0 contract at 0xa6C0c097741D55ECd9a3A7DeF3A8253fD022ceB9, whose source is verified and which was read live on September 11, 2026. That contract is worth reading carefully, because it encodes the supply story rather than merely describing it:
A real, code-enforced cap
MAX_SUPPLY() returns exactly 100,000,000 AVA. Minting reverts past that ceiling.
A declining ten-year issuance schedule The contract stores a per-year mint allowance. Read in order, years one through ten are 4,469,096, 4,469,056, 4,424,322, 4,332,292, 4,191,118, 3,999,810, 3,758,316, 3,467,587, 3,129,608, and 2,747,405 AVA. Those ten figures sum to 38,988,610, which added to the 61,011,390 carried over from the legacy token is exactly 100,000,000. The schedule was designed to land on the cap, not near it.
A clock that started in July 2023
startTime() reads July 29, 2023, inflationaryModelTotalYears() reads 10, and getCurrentYear() returned 4 when checked, so the schedule is mid-flight.
Administrative levers that a supply description should not omit
The same contract exposes increaseMaxSupply(uint256), addNewYearForInflationaryModel(uint256), updateInflationaryModelPerYear(uint256,uint256), and pause(), all gated by roles. The 100 million ceiling is genuinely enforced today, but it is raisable by the admin role, and transfers can be frozen. Treat the cap as a governed parameter, not an immutable law.
The contract also supports holder-initiated burn and burnFrom, so supply can move down as well as up.
Most tokens ask a holder to believe in future protocol demand. AVA asks a narrower and more testable question: does the discount plus the giveback plus the member benefits exceed what the traveler would otherwise pay? That grounds the asset in a live commercial business with real inventory and real suppliers, and it also means the token's usefulness rises and falls with one company's operations rather than with a network's adoption.
The other distinctive property is the contract itself. Loyalty tokens frequently describe an issuance schedule in a blog post and leave the contract able to mint without limit. Here the schedule is on-chain, year by year, and it reconciles arithmetically to the stated cap.
Against exchange utility tokens, AVA is redeemed for a service the issuer sells rather than for fee discounts on a trading venue. Against payment coins, AVA is not trying to be neutral money; it is a discount and rewards instrument that happens to be transferable. Against points programs run by airlines and hotels, AVA is transferable and tradable, which is an advantage for the holder and a complication for the issuer, since the reward currency has a market price the issuer does not set.
Settlement security for the canonical token comes from Ethereum. Everything else is contract and operational security. The contract uses role-based access control with distinct minter, pauser, and admin roles, a reasonable structure that nonetheless concentrates real power: a pause halts transfers, and an admin can raise the cap or rewrite the yearly schedule. The BNB Smart Chain and Solana deployments are representations of the same asset and carry the trust assumptions of whatever keeps them in step.
AVA is a working example of a consumer loyalty program denominated in a public, transferable token, and it has run long enough to survive a chain migration, a brand change, a merger, and a full token redenomination. For readers asking whether crypto loyalty schemes can work outside a whitepaper, it is one of the more informative cases available, precisely because the mechanics are verifiable on-chain.
AVA trades on centralized exchanges and on decentralized exchanges holding liquidity for its Ethereum, BNB Smart Chain, or Solana deployments. It can also be earned rather than bought, by completing bookings on the platform.
The AVA Foundation points to major venues including Binance, KuCoin, and MEXC. Listings and supported networks change, so confirm on the exchange that AVA deposits and withdrawals are open, and confirm which chain the venue uses before sending. The canonical Ethereum contract is 0xa6C0c097741D55ECd9a3A7DeF3A8253fD022ceB9.
You can compare AVA with related payment and platform assets on Coinrithm:
Track AVA (Travala) live price, chart, market cap, and volume in real time. Practice mock trading and demo trading for AVA (Travala) on CoinRithm before using real money.
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Read the complete paper trading guideThe current price of AVA (Travala) is $0.4297 with a 24.96% change in the last 24 hours.
The daily trading volume is $13,244,586 representing a 29.33% change in the past 24 hours.
The market capitalization of AVA (Travala) is $30,179,217, ranking #422 globally.
The fully diluted valuation (FDV) of AVA (Travala) is $42,972,832, calculated assuming the maximum supply of 100,000,000 AVA is in circulation.
Circulating: 70,228,598. Total: 74,373,863. Max: 100,000,000.
In the last 24 hours, AVA (Travala) traded between a low of $0.3146 and a high of $0.4457.
AVA/USDTTether USDT0.4297 USDT
Singapore, Singapore, 23rd September 2026, Chainwire
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