My Lovely Planet

About My Lovely Planet (MLC)

My Lovely Planet is a mobile match-3 puzzle game for iOS and Android built around one idea: when you plant a tree in the game, the studio funds a real tree in the world. My Lovely Coin (MLC) is the game's utility token, first issued on Polygon, used for in-game staking rewards, exclusive content and votes on which environmental NGOs receive funding. It matters as one of the few Web3 games tying token mechanics to documented real-world reforestation, with a named founder and a fixed, partly burned supply.

What Is My Lovely Planet?

According to the official whitepaper, My Lovely Planet is "the Web3 mobile game designed to protect the Environment, accelerated by the Ubisoft Lab, and powered by the Polygon blockchain". It calls itself the first "Play to Save" game: in-game actions such as planting trees trigger funding for real environmental projects.

The game is available on the App Store and Google Play. The official site at mylovelyplanet.org reports more than 370,000 trees planted and about 25,000 monthly active players. The whitepaper's long-term goal is 100 million players by 2030, together planting one billion trees.

MLC is an ERC-20 token on Polygon at 0x0566c506477cd2d8df4e0123512dbc344bd9d111, with additional versions on BNB Chain and Solana.

Who Founded My Lovely Planet? (History)

My Lovely Planet was founded by Clément Le Bras, a Mines de Paris engineering graduate with a major in energy. He previously founded Lilo, an ethical search engine that gives half of its revenue to NGOs chosen by users; the team page credits Lilo with 6 million active users. The team is mainly based in France and includes an art director, Filip Gyllström, who previously worked at King.

Key milestones from the whitepaper:

• The project was selected for the Ubisoft Entrepreneurs Lab at Station F and won Unity's Unity for Humanity award, as well as a French Tech award from Bpifrance.
• 2023: first year of tree planting.
• 25 June 2024: MLC listing date.
• 21 January 2025: a token burn cut the supply to 230 million MLC (the supply had earlier been reduced from 1 billion to 350 million).
• May 2024 onward: a large agroforestry project with the NGO Graine de Vie at Amber Mountain, Madagascar, where the whitepaper reports 200,000 trees planted in the first year. The project also funded more than 120,000 mangrove trees in Kenya.

How My Lovely Planet Works

1. Play Players complete match-3 levels, decorate their island and plant virtual trees.

2. Fund real action The studio commits 15% of in-app purchase revenue to NGO partners, and 15% of the initial MLC supply was set aside for an Environmental Treasury.

3. Stake and earn Diamonds Players can stake MLC from the in-game wallet with one click. Staked tokens generate Diamonds, the free in-game currency, every minute into a "Cauldron" that must be emptied periodically.

4. Convert Players who hold at least $100 worth of staked MLC and enough Diamonds can convert Diamonds into MLC. This threshold is meant to discourage pure farming.

Key Ecosystem Components

• The mobile game on iOS and Android.
• MLC token on Polygon, BNB Chain and Solana.
• Environmental Treasury: 35,000,000 MLC (about 15.22% of supply) reserved for environmental projects, with a 12-month cliff and 72-month vesting.
• Reforestation partners: Graine de Vie (Madagascar), Veritree (Kenya), Eden Reforestation and local French projects.
• MyLovelyPortal: the portal for MLC holders and early investors.

MLC Token Utility

• In-game staking that generates Diamonds, with Diamond-to-MLC conversion for committed stakers.
• Exclusive content and contests for holders.
• Voting on which environmental NGOs and causes receive Environmental Treasury funding, with a DAO planned for the long term.
• Purchases: MLC can be bought in the app by card through an on-ramp.

Tokenomics: fixed total supply of 230 million MLC after the January 2025 burn. The tokenomics page states that 45% of in-app purchase revenue is planned for MLC buybacks, and 2% of repurchased tokens are to be burned until supply reaches 100 million. The team allocation is vested over 6 years with a 1-year cliff.

What Makes My Lovely Planet Unique?

• Measurable real-world impact: tree counts and NGO partners are published rather than implied.
• Casual-game audience first: the game targets mainstream mobile players, not only crypto users, and treats the token as an optional layer.
• Named, experienced founder with a track record in impact-driven consumer products.
• Revenue-linked token design: buybacks are tied to in-app purchase revenue rather than only to token emissions.

How My Lovely Planet Differs from Similar Chains

My Lovely Planet is a game, not a chain. Compared with other gaming tokens:

• Axie Infinity and The Sandbox center on player-owned assets and virtual economies; My Lovely Planet centers on environmental impact in a casual puzzle game.
• Sweat Economy rewards real-world activity (walking) with tokens, while My Lovely Planet turns in-game activity into real-world funding.
• Celo is a climate-focused layer 1 chain; My Lovely Planet is an application running on existing chains such as Polygon.

Use Cases of My Lovely Planet

• Playing a free mobile puzzle game that funds reforestation.
• Staking MLC in the game to earn Diamonds and, above the threshold, convert them to MLC.
• Voting on which environmental causes receive treasury funds.
• Holding MLC as exposure to the game's growth and buyback program.

How My Lovely Planet Is Secured

MLC on Polygon is secured by the Polygon PoS network, and the BNB Chain and Solana versions by their respective networks; the Polygon contract source is verified on Polygonscan. Game accounts, in-game staking and Diamond balances run on the studio's servers, so players rely on the company for those off-chain parts. No third-party smart contract audit was found in the whitepaper pages reviewed.

Risks and Considerations

• Execution risk: targets such as 100 million players and one billion trees are far above current published numbers.
• Off-chain dependency: staking rewards and Diamonds are managed in the game's backend, not fully on chain.
• Token unlocks: team, treasury and other allocations vest over several years.
• Multi-chain versions: MLC exists on Polygon, BNB Chain and Solana; confirm the contract before buying or bridging.
• Small-cap liquidity: trading depth can be limited.

Why My Lovely Planet Matters

My Lovely Planet shows a practical way to link a mainstream mobile game, a crypto token and verifiable environmental outcomes. For readers interested in impact-focused Web3, it is a concrete case where the token's role is tied to both gameplay and published reforestation work.

Where Can You Buy My Lovely Planet?

The official Buy $MLC page lists centralized exchanges including SwissBorg, MEXC, Gate and LBank, and decentralized venues including Uniswap on Polygon, Meteora on Solana and PancakeSwap on BNB Chain. MLC can also be bought by card inside the game.

Storage Options After Purchase

• In-game wallet: needed to stake MLC for Diamonds.
• Polygon or BNB Chain: MetaMask, Trust Wallet or a Ledger hardware wallet.
• Solana: Phantom, Solflare or a Ledger device.

Explorers: Polygonscan, BscScan and Solscan.

Related Coins

• Axie Infinity (AXS)
• The Sandbox (SAND)
• Sweat Economy (SWEAT)
• Celo (CELO)
• Polygon (POL)